My Security Door, formerly known as MSD (Melbourne Security Door), operates on a straightforward business model: ensuring the safety and security of residential entryways nationwide. With a clear vision to become Australia's leading innovator in the security door industry, this forward-thinking client approached 360South to turn their vision into reality. In addition to a comprehensive digital transformation, we created a distinct and compelling new look that truly embodies My Security Door's unwavering commitment to excellence in their field.
ENTERING A NEW ERA
In today's digital world, people are shopping online more than ever. Why should security doors be any different? My Security Door had the vision to create a digital experience that would allow customers to choose a design, customise options like colours, screen strength, and visibility, and then see how it would look on their actual property. It's something that had never been done before, and we were excited to be able to bring this vision to life.
REDEFINING THE BRAND
By integrating the website build with a comprehensive branding overhaul, My Security Door was able to emerge with a revitalised digital presence that feeds directly into how they represent themselves to an expanding and competitive market. New customers are greeted with a visually stunning hero video that captivates their attention, the video concludes with the unveiling of our carefully crafted logo. Drawing inspiration from the popular design of MSD's own Crimsafe Ultra door, our talented designers have created an authentic logo that perfectly embodies the innovative essence of the company. The distinctive elements of the logo are then referenced throughout the site to draw together the whole aesthetic.
DOORWAYS TO EXPLORATION
My Security Door offers an impressive range of security doors and windows that truly come to life when seen up close. However, in a world where digital shopping dominates, how do we seamlessly transition to this new landscape? The answer lies in our innovative online virtual showroom, where customers can explore a wide array of security door designs, including modern, traditional, heritage, and decorative styles. We even went the extra mile by creating a dedicated room to showcase all of MSD's Crimsafe options. This intuitive user journey, crafted entirely in-house, has already proven to be a resounding success, generating positive sales outcomes for our client within weeks of the website going live. It's a testament to our commitment to providing an immersive and rewarding digital experience for our customers.
VISUALISING OUTCOMES
To overcome the digital barrier of picturing a security door on one's home, 360South engineered a groundbreaking digital platform that allows users to design their perfect security door, customising colors, side panels, screen types, strength ratings, and locking mechanisms. By uploading a photo of their home, customers can effortlessly envision the door in situ. This streamlined process simplifies purchasing decisions and boosts sales conversion for the My Security Door team. The innovation shown by My Security Door and the dedication shown by 360South has ensured that our client will remain the market leader for a long time to come.
GATEWAY TO SALES
My Security Door's new website achieves its ultimate goal of delivering an exceptional outcome. By seamlessly integrating sleek design, a comprehensive rebrand, a virtual showroom, and a door visualiser, we have created an unmatched user experience that captivates and engages. As a result, potential customers are empowered to confidently invest in top-tier security for their family homes. The digital presence of My Security Door now aligns harmoniously with their long-standing legacy in safeguarding Australian families.
