Augmented reality

Imagine scanning a page of a magazine with your phone and seeing the product on the page come to life in 3D, where you can interact with it.

Sounds like something out of a superhero film, right? Thanks to augmented reality, these concepts that were once only found in the pages of comic books are now possible in the real world.

We provide our clients with the means to digitally improve the techniques and processes that they are already comfortable and familiar with, using immersive augmented reality technology.

Glance at a building or image and immediately learn its history and date of origin. Get visual waypoints to find your favourite exhibit at a museum. See how long it will take you to drive somewhere by glancing down the road. These are all possible with AR.

What is Augmented reality?

Before you find out what’s possible for your business or organisation, it's important to understand what exactly augmented reality is.

In basic terms, augmented reality refers to the enhancement of the physical world by adding a digital layer on top of it. This digital content is used to provide additional information or make projections based on environmental data collected by the augmented reality technology. Typically, augmented reality is experienced through smartphones, tablets, or wearable technology like smart watches, virtual reality headsets, and eyeglasses.

“New applications and uses for augmented reality are being developed every day: it is truly the future of advertising, which is why it's expected to be a market worth over $1 billion by 2018”.