Kay Nuttall’s maxim is ‘be your own kind of beautiful’ and she empowers her clients to do what makes them happy. She’s a powerhouse of poise and professionalism, offering services that range from anti-wrinkle injections to treating Melbourne’s hay fever sufferers - with outstanding results.
Now with 360South’s guidance she’s building her self-titled brand from the ground up.
Poised for growth
Step one was to discover who Kay was, what she and her company stands for, and how she wished to be presented. Among other things, we learned Kay’s target market has generally been women over 25, however she aimed to expand her scope further towards men seeking skin treatments. This helped us define the amount of ‘girly’ that was acceptable in the brand identity.
We encapsulated hints of luxury while maintaining youthful and earthy vibes which we hoped would translate to a humble yet professional brand identity. Pastel colours, skin tones and soft golds, rounded corners and soft floral details iterated the semi-clinical balance of Kay’s business.
360South designed and developed a platform for the modern woman who feels youthful and takes care of their appearance. With a strong brand identity and a mission to provide a pathway to online bookings - we had the right tools to ace this subtle feminine boutique website.
Check out the some of the unique charms around this website such as the desktop menu and the before and after slider. We also put a lot of effort into the finer details, with speckles of animation throughout the site allowing it to feel dynamic and special.
Graphic Design & Print
To tie this package together in a big beautiful bow, we designed up some gorgeous gold tactile business cards and unified services flyers.
The best thing about a company that does it all? You’re designs will be wonderfully harmonious across the board – helping brands become stronger and more recognisable – plus, everything is in one place – easy peasy!