Vinyl Flakes Australia, a leading provider of high-quality decorative flakes for seamless epoxy floors, approached us with a mission: to revamp their existing website and create a digital experience that reflects their innovative spirit.
![vinylflakes](/images/projects/vinyl-flakes-australia/homepage.webp)
DESIGN GOALS
Our goal was clear—to build a website that not only showcases the beauty and versatility of Vinyl Flakes' products but also delivers a seamless user experience from start to finish. This meant rethinking the site's information architecture, enhancing the visual design, and incorporating a user experience that would engage visitors and guide them effortlessly through their journey.
![vinylflakes](/images/projects/vinyl-flakes-australia/logo.webp)
DISTINCT IDENTITY
When Vinyl Flakes Australia needed a new logo, we took inspiration from the core of their product—the unique shapes and patterns of vinyl flakes. The resulting logo mark is a stylized representation of a flake, carefully crafted to embody the precision and creativity that their products offer. This distinctive shape is complemented by modern typography, creating a cohesive and memorable logo that aligns with the company's innovative approach to flooring.
![vinylflakes](/images/projects/vinyl-flakes-australia/swatch.webp)
CONTENT CONTROL
Our user-friendly Content Management System (CMS) empowers Vinyl Flakes Australia to keep their website fresh and up-to-date without relying on external assistance. With a simple interface and intuitive tools, the client can effortlessly update product information, add new case studies, and manage blog content.
![vinylflakes](/images/projects/vinyl-flakes-australia/brochure.webp)
GETTING PHYSICAL
In addition to the website redesign, we crafted an elegant A4 print brochure for Vinyl Flakes Australia, designed to capture the essence of their product range in a format that's as vibrant and engaging as their flooring solutions. This brochure serves as a tangible showcase of their unique styles, colours, and patterns, offering customers a closer look at the possibilities for transforming their floors.