Boneo Maze and Mini Golf

Boneo Maze and Mini Golf is a fun, interactive, outdoor entertainment destination with mazes, mini golf, giant games and wildlife walks on the Mornington Peninsula.  It’s a place that families and friends can go to have a great time and enjoy the stunning gardens over a leisurely picnic.

Originally ‘Boneo Maze and Wetlands’ they realised that future success lay in the young families with kids demographic rather than the traditional Devonshire tea and scone crew.  They evolved the business by adding mini golf and a range of fun giant outdoor games but the challenge was that the brand had not kept up with this evolution. They were still using the original branding that was created over 20 years ago.  So they required a complete rethink, rebrand and relaunch... And that’s where 360South steped in.

We strategized the name change from Boneo Maze and Wetlands to Boneo Maze and Mini Golf. We set about creating a whole new fun, young and dynamic look and feel that would resonate perfectly with the young family market.  We created a vibrant colour scheme and included the use of cartoons, fun images and cool features like clouds blowing in the wind on the website. 

The client couldn’t be happier and our work has breathed new life into a fantastic business. This rebrand has totally changed the way Boneo Maze is perceived in the market place and we are expecting their business to go from strength to strength as a result. We created everything from the branding and printed materials to website design and development, photography and copy writing… With a virtual tour experience coming real soon.