BIC

When you think back to your childhood school classroom, chances are at some point you've doodled with BIC's ever-popular four colour pen. Having four different colours inside a single pen and being able to switch between them at will is pretty mind blowing when you’re seven!

We recently worked with BIC Australia and New Zealand to design packaging and advertising that captured the brand’s iconic personality. 

BIC has a huge range of pens, some of which are suited for adults and some for kids. We designed the different packaging in such a way that the colours and layout would resonate with the ideal market for that particular pen.