Segmento Magazine

Segmento is a print magazine all about Italian culture in Melbourne. Its readership is vibrant, energetic, and has a passion for life – and great coffee! Segmento was in need of an online presence worthy of complementing its extremely popular print publication.

We worked with the team from Segmento to design and develop a website that was consistent with the brand identity and which would offer their readers another way of consuming the magazine’s content. The website provides another content platform for engaging Segment’s existing audience, as well as a way to attract a whole new audience.

Visitors to the site are greeted by a big, bold image from the cover of the most recent magazine. The dominant feature on the site is the Segmento blog, which contains recent news and updates. There’s also an emphasis on video as a medium, and integration with Segmento’s various social media accounts.