When did you get your first four-colour pen?

Remember the wonder you felt when you first realised there was such a thing as a four colour pen? Maybe you were in primary school and saw the kid next to you doodling in their exercise book in all those pretty colours – all in the one pen! You just had to have one too.

Well, the four colour pen is still going strong. They’re an icon in classrooms around the world. We recently worked with the pen’s creator, BIC, on a campaign that included packaging design and banner advertising for the famous four colour pen, as well as several other pens in BIC’s iconic range. Take a trip down memory lane and check out the packaging we made for BIC’s latest incarnation of the four colour pen.