Red Hill Cellar & Pantry are a premium supplier of high end produce and gourmet foods servicing their locals and visitors alike. Their delectable delights were prepped for a makeover, and 360South happily took on the challenge one bite at a time.
Fresh design for produce
First up on “the pass” for 360South was labelling and packaging for Cellar & Pantry’s own branded range of flavoursome goodies including wines, preserves, oils and cheeses. The new livery incorporates the “hills” aspect of the surrounding landscape, together with the chalkboard charm that exemplifies the café culture also at the heart of the business.
Online hub for
local hub
The entwined rustic earthiness and contemporary luxe feel continues on to the newly designed website. Here the consumer gets an understanding of the passionate, yet self-described un-assuming hub that Cellar and Pantry is!
360South have placed their 3 core offerings – local produce, café and picnic baskets, front and centre on the homepage, whilst the remainder of the website houses impeccably produced product and aspirational images shot across multiple locations to showcase the produce throughout the site and online store.
The imagery also extends across social media campaigns promoting hampers and picnics and was especially beneficial to the business during iso times, as was purpose-made collateral including contactless check-in forms.
