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Donate Responsibly

Sometimes kindness isn’t so kind

Did you know that generous donations of goods will end up in landfill during times of emergency? This is a serious problem that the World Food Programme has chosen to address through an engaging and interactive website.

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Donate Responsibly

Making the message memorable

The challenge was to change behaviours in a way that made the message stick and was shareable. Although disaster relief happens in serious times we chose to inform and enlighten in a way that wouldn’t create stress or guilt to those that had previously provided goods. Taking people on a journey using animation, interactivity and providing a calculator to see the benefits of cash helps people to understand the consequences of their actions and makes it easier for people to share the key message – Donate Responsibly.

Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly

Social Campaign

To help get Donate Responsibly out into the world we created social cards, ads and gifs to intrigue and entice audiences to learn more. By using attention-grabbing imagery and asking shocking questions like, ‘Can you believe someone actually sent a chandelier to help after a natural disaster?’ we’re helping to get people curious about where their generosity ends up.

Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly
Donate Responsibly

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Donate Responsibly

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