When working within a competitive industry, even excellence in your field doesn’t guarantee business or ongoing client relationships. Bourke Air are industry leaders in mechanical systems installation and needed their digital footprint to reflect that excellence. A new site design now converts the credibility of their skills and experience into client confidence and the securing of business leads.
Modern Overhaul for Professional Experts
Our design for Bourke Air’s new website is all about clarity. Clear user experience and communication of information give potential clients everything they need to know about Bourke Air’s experience and expertise. By championing the priority of the client, which was the communication of pros to clients already familiar wi¬¬¬th the industry, 360South was able to generate a slick, professional design that brought digital credibility to this legacy industry player. Clients are quickly assured by the content and user experience of the Bourke Air site that they are dealing with quality installers. The site clearly communicates the successes of a team of dedicated professionals, with a track record of delivering exciting projects for big clients.
Stunning and Practical Visuals
While focusing on communicating to site visitors that already have an attachment to the industry or organisation, the mandate of “show don’t tell” really comes into play. As an organisation whose roots are in photography and videography, we were stoked to get to highlight Bourke Air using those skills. We’re particularly proud of the video we shot for the home page. We believe, and the client agrees, that we’ve captured the scale of the jobs Bourke Air handles on a day-to-day basis and really highlighted the competency and skill of them as a team.
As a commercial business it is often hard to communicate that focus on the exclusively commercial space. Our photography and video focused on communicating both the type of commercial jobs their clients can ask of them, while also making clear that they do not work in the residential space.
Bourke Air’s greatest strength comes from their team of experienced professionals and we’re proud that our design and visuals for their new site champions that strength. The team page, as well as the photography present throughout the site, highlights the whole Bourke Air team, support staff, technicians and upper management. One of the great successes of the site is the clarity it gives clients on who exactly will be handling their installations with expertise and care.